Posts tagged as:

people

Engage Your Employees

by Peter Korchnak 06.22.2010
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From the book chapter descriptions: Your company is primarily a network of people, not a legal entity or physical place. Your employees are the front line of your small business brand. They keep your company going. What methods or tools have you used to help your employees succeed? In what ways do your employees have [...]

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I crowdsource, you crowdsource, we Portlanders crowdsource

by Peter Korchnak 06.08.2010
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In researching additional ways to engage potential contributors and future readers of “The Portland Bottom Line”, I stumbled upon “Our Portland Story”. It’s “part coffee-table book, part yearbook, and part insider’s travel guide”, collecting “stories about Portland by Portlanders”. According to the project’s curator, Melissa Delzio, “[s]tories submitted for consideration included historical reflections of Portland’s [...]

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Contributors Raising the Bar

by Megan Strand 05.12.2010
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Part of the beauty of “The Portland Bottom Line” is its collaborative nature. While we, the editors, have set the process in motion, we realize the book will eventually take a life of its own. The level of pride and care each co-author contributes will dictate the quality of the end product. We like to think of [...]

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The People Behind “The Portland Bottom Line”

by Peter Korchnak 04.27.2010

These four Portlanders are making “The Portland Bottom Line” happen. Peter Korchnak I am the Project Mastermind. Long ago, I pulled the strings here, but things have now taken a life of their own, as they should. Exploring the intersection of marketing and sustainability, I believe marketing can be a force for good and play [...]

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