I’m proud to announce a new collaboration for “The Portland Bottom Line”:
In partnership with Eco-Libris, one tree will be planted for every print copy purchased after November 10th.
Printing each copy on demand, i.e. printing only copies that get sold, means no waste is generated in the book’s production. The Eco-Libris tree-planting program represents an excellent way to offset the renewable resources used to produce the copies that do get printed. Now not only does each copy of “The Portland Bottom Line” benefit Mercy Corps Northwest, it benefits the planet as well. In other words, buy “The Portland Bottom Line”, plant a tree!
Founded in 2007, Eco-Libris is a green company working to green up the book industry by promoting the adoption of green practices in the industry, balancing out books by planting trees, and supporting green books. To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores, and others in the book industry worldwide. So far Eco-Libris has balanced out more than 150,000 books, resulting in more than 165,000 new trees planted with its planting partners in developing countries. To learn more visit www.ecolibris.net.
Says Raz Godelnik, co-founder and CEO of Eco-Libris:
“For those who still see sustainability as altruistic endeavor, or believe it’s added value to businesses is marginal, ’The Portland Bottom Line’ gives some great lessons of the real nature of sustainability — a fundamental business asset. The stories in the book provide a window not just to the current scene in Portland, but also to the future of local business in America and worldwide. With this book and its inspirational stories this future looks much more closer. We are happy to collaborate with this project and plant a tree for every printed copy of the book. For us, this collaboration is a natural part of the vision the book is trying to promote.”
I plan for the partnership with Eco-Libris to be a long-term one, so you can expect to see the Eco-Libris label included on the cover of Volume 2, out in November 2011. (Due to the vagaries of the publishing process, it’s impossible to do that on the cover of Volume 1 without jumping through hoops and incurring revision costs.)
Further reading: Check out my June interview with Raz about crowdsourced books and Raz’s interview with me about “The Portland Bottom Line” on the Eco-Libris blog.
